Jobs in Victoria

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Within 25 km of Victoria

Added 5 mins ago
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Senior Digital Marketing Manager

Victoria, BC, Canada

Salary $100,000 – $125,000 Compensation will be determined by factors including knowledge and skills, role-specific qualifications, market location, and experience. · Full-time

Within 25 km of Victoria · About 1 km from the city centre

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Job details

Pay: Salary $100,000 – $125,000 Compensation will be determined by factors including knowledge and skills, role-specific qualifications, market location, and experience.
Job type: Full-time
Apply by: Apr 20, 2027
Experience: 5+ years of lead generation experience
Posted: Oct 22, 2026

Original job description

We’re looking for a hands-on Senior Digital Marketing Manager to drive high-quality lead generation campaigns. You’ll manage paid acquisition channels, optimize performance, and use data to improve lead volume, quality, and return on marketing spend. This position will lead the team’s digital marketing strategy, setting priorities and guiding execution to achieve growth goals.

We’re looking for someone with Pay Per Call lead generation experience. If you don’t have it but have the drive and aptitude to learn, we’re happy to train the right person.

This is an in-person role at our office in Victoria, BC. We are not accepting applications outside of the Victoria, BC area.

Day-to-day:

You’ll manage campaigns that connect high-intent consumers with the right products, services, and partners. This role blends campaign execution, analysis, partner communication, testing, and reporting, with a focus on scaling profitable lead generation programs.

You will:

Plan, launch, and optimize lead generation campaigns across paid search, paid social, native, display, and other digital channels.
Track performance against lead volume, cost per lead, conversion rate, lead quality, and return on ad spend goals.
Use data to identify trends, troubleshoot performance issues, and recommend optimizations.
Test landing pages, ad copy, targeting, call flows, traffic sources, and creative to improve results.
Build strong working relationships with media partners, publishers, affiliates, and internal teams.
Drive growth across all stages of the marketing funnel: awareness, conversion, retention, referrals.
Share clear reporting, insights, risks, and recommended next steps.

You have:

5+ years of lead generation experience
Hands-on experience managing paid acquisition campaigns and optimizing lead quality, volume, and cost efficiency.
Strong analytical skills and the ability to turn campaign data into clear actions.
Hands-on experience with digital ads and relevant platforms such as Google Ads, Microsoft Ads, Meta Ads Manager, Google Analytics, CRM platforms, or call tracking platforms.
An entrepreneurial mindset.
Background in media buying and performance marketing.
Strong organization, communication, and cross-functional collaboration skills.

Nice to have:

Pay Per Call lead generation, call routing, call tracking, or inbound call campaign experience.
Experience with CPA networks.
Experience in insurance, home services, financial services, or other high-intent lead generation verticals.
Experience working with affiliates, publisher networks, lead buyers, or marketplace-style businesses.

Salary
$100,000 – $125,000
Compensation will be determined by factors including knowledge and skills, role-specific qualifications, market location, and experience.

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More about this job

Responsibilities

Lead the digital marketing strategy and manage paid lead generation campaigns across search, social, native, display, and other channels. Analyze performance, test campaign elements, build partner relationships, and report insights to scale profitable programs and meet growth goals.

Requirements

Candidates need at least five years of lead generation experience, hands-on paid acquisition and performance marketing experience, and strong analytical, organizational, communication, and collaboration skills. Familiarity with advertising, analytics, CRM, or call-tracking platforms is expected; Pay Per Call experience is preferred, with training available for a suitable candidate.

Skills

Lead Generation
Paid Acquisition
Performance Marketing
Media Buying
Campaign Optimization
Paid Search
Paid Social
Data Analysis
Lead Quality Optimization
Conversion Rate Optimization
A/B Testing
Partner Communication
Reporting
Google Ads
Microsoft Ads
Meta Ads Manager

Visa sponsorship

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Keywords

Lead Generation
Pay Per Call
Paid Acquisition
Paid Search
Paid Social
Native Advertising
Display Advertising
Media Buying
Performance Marketing
Google Ads
Microsoft Ads
Meta Ads Manager
Google Analytics
CRM Platforms
Call Tracking
Call Routing
Cost Per Lead
Return On Ad Spend
Conversion Rate
Lead Quality
Landing Page Testing
Ad Copy Testing
Traffic Sources
CPA Networks
Affiliate Marketing
Publisher Networks
Insurance
Home Services
Financial Services

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