Growth Lead
Location: Victoria, BC
Type: Full-time
Team: Marketing & Growth
Compensation: $60,000-$72,000 CAD annually + potential for future equity
Learn more about working at LampPost: https://app.notion.com/p/lounginleary/Guiding-Principles-359d1a58d3b08040a04ee0dee4a44dc4?source=copy_link
Apply: https://docs.google.com/forms/d/e/1FAIpQLScix9Gq3HKQVGiS8PP_DAkyS5uTSRyS21RFUOLDaOlrkOyGxg/viewform
About LampPost
LampPost is Canada's event discovery platform where ~40k users go to discover events & plan their weekend plans. Our mission is to make connecting with your community easier than ever, getting people off their phones and out meeting people at new events.
Join a fast-growing company
- In the past 2 years, LampPost has grown from simple newsletter to a multi-city platform & app with more than 40k+ users
- Double digit monthly growth in users
- Top 200 category app
- Partnerships with more than 1500+ local event hosts
About the role
You’ll own growth for LampPost’s users and host, with a particular focus on newer cities. You’ll work closely with our CMO, who owns the brand and content. You’ll own the systems that turn that content into growth.
What you’ll own
- Top of funnel strategies: working to build and implement organic and paid social media & advertising options
- Systemization: working to make existing systems repeatable and more efficient, helping to refine existing tracking system
- Host acquisition: building repeatable paid & organic systems to bring event hosts onto LampPost, including meeting and pitching them yourself
- Growth loops: finding ways the app and newsletter can grow themselves, such as referrals and sharing
- Creators and ambassadors: finding and working with the local creators who help us launch new cities
- Supporting content: helping on organic social and short-form video when it serves a growth goal
- Internal collaboration: Work closely with other team members & support in problem solving + improvement across business channels
You're a fit if you:
- Have grown something from scratch - social account, newsletter, club, side hustle, business or event
- Like spreadsheets as much as creative work
- Enjoy growth systems & social media
- Thrive in a fast-moving and evolving environment
- Work autonomously and move fast without being chased or reminded
- Like thinking outside the box & seeing where existing systems can be improved
- Want a role that grows as the company grows
Requirements:
- A desire to lead a humming growth engine, grow with a business and help it scale into something big
- Confident in growing userbases
- Comfortable working with and learning new internal systems
- Keen eye for where processes can be improved and systemized
- Excellent verbal communication and organizational skills
- What we don’t care about: degrees or years in the field. Hungry beginners are welcome
Bonus if you:
- Have Meta & Google Ads experience
- Know the events scene in a LampPost city
- Have experience in a startup environment
- Have built your own tools, side projects or businesses in the past
- Have worked with event hosts or in the arts & culture space previously
- Have an eye for zooming out on an existing system and seeing where it can be improved
- To apply: https://docs.google.com/forms/d/e/1FAIpQLScix9Gq3HKQVGiS8PP_DAkyS5uTSRyS21RFUOLDaOlrkOyGxg/viewform
